Tuesday, October 26, 2010

Free Advertising, Promote Business

Most companies are looking for the best, inexpensive ways to advertise because they don't have millions, or even thousands, to spend on advertising. Make the most out of the ad dollars you do have, no
matter how limited you are. These cheap ways to advertise give you a variety of options to choose from when you're on an ad budget diet while giving you a good return on your advertising investment:

Create a Flier

Creating your own flyer to advertise your business is simple, inexpensive and it's a great way to generate buzz about your company. If you really want to make your flyer an effective advertising tool, offer incentives or discounts to people who bring in your flyer. This also
gives you an informal way to track how many people are coming in just because they saw your flyer.

Advertise on Cable


Wait! Before your eyes skip over this section, thinking it's just for those who can afford a TV commercial, keep reading. You can advertise on cable through crawls, full screen ads and above program listings. These alternative advertising methods are very affordable. Crawls can cost under $10 a day.

Use Your Web Site to Advertise Your Business

Many business owners think they only need a Web site if they sell products online. No matter what type of company you have, you need a Web site. Potential customers hit the Internet looking for companies in their local area. If your competitor's online and you're not, guess who
has the advantage. Build a Web site that's beneficial to customers, though. You want to make a positive, lasting impression and having a poorly built Web site is a terrible way to advertise your company.

Post Your Commercial on YouTube

If you do have a TV commercial, get more shelf life out of it without having to pay for more air time. YouTube is an often-overlooked advertising vehicle. It costs nothing to post your commercial on the site and you can promote it on your own Web site so customers in your
area can watch your commercial(s) online.

Cross-Promote Your Business Through Partnering

National companies partner every day because it's an excellent ad tool to reach new customers and cut the advertising costs at the same time. But partnering isn't just for corporate giants. Going in withother businesses helps you save advertising money while increasing your exposure to customers.

Produce a Newsletter

A newsletter helps you keep in touch with your current customers and tap into a market of potential customers. Your newsletter shouldn't be used to send ads to your customers, though. Use your newsletter toprovide your customers with valuable information that makes you the company they remember when they're ready to buy.

Podcast Ads

Podcast ads are easy for you to create on your own and podcast ad time is a very reasonable buy. If you can find a popular podcast that's related to the types of products and services your company sells, sponsoring that podcast may also be a good option for you to consider.

Don't let the advertising game intimidate you. There are so many opportunities out there for you to advertise your company that don't involve thousands of dollars. If you're willing to do a little
legwork, you'll save money and find the best, inexpensive way to advertise your company.

Hope this Helps

Thank You,

Brian Roth/Operations Manager
503-630-6233 Office
503-867-5355 Cell
503-609-0894 24 Hour Emergency
206-888-7373 Fax
Brian's Email



Check our Website at the following: R&R Property Services, Inc.

Our Mission Statement "Preserve Our Neighborhoods for Tomorrow" and by doing so, we maintain the integrity of our communities.

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Sunday, October 10, 2010

Employee or Independent Contractor

Sometimes the differences between your employees and independent contractors seems negligible. Their work may be the same and their salaries almost indistinguishable, but regardless of whether you see significant differences among the people you pay, there is someone who does: the IRS.


With employees, companies are required to withhold and pay certain work-related taxes like income, Social Security, Medicare and unemployment. With independent contractors, they aren’t. In fact, companies are only responsible for filing one form (1099-MISC) for contractors, and that's only if their salaries exceed $600. If a company mistakenly classifies an employee as an independent contractor, it faces a load of paperwork and penalties and is generally held liable for employment taxes and then some. So it's important to carefully
distinguish between your workers and your independent contractors.


Remember these qualifications of contractors so you can stay out of trouble with the IRS, an agency not generally known for its forgiveness:

  1. They provide their own training.
    Independent contractors already have experience in their fields and require no specific training from employers.
  2. They have control over the means of accomplishing their work.
    They can decide when, where and how the work is done. They don't have to follow any instructions, and the only control the employer has over the work is the end result. Keep in mind that sometimes employees may seem to fit this description, but in this case the company still maintains ultimate control of the situation; with employees, an employer can choose whether to exercise that control.
  3. They have control over their salaries.
    Independent contractors decide how much their work is worth. If you are paying on commission or by the job — or any other way other than on a fixed, periodic basis — you are probably dealing with independent contractors.
  4. They can only be fired for a breach of contract.
    You cannot fire contractors because of general cutbacks or poor work ethic the way you can fire employees. Generally, you can only fire them for breaking contract stipulations.
  5. They cannot terminate their relationships with employers at will.
    Conversely, independent contractors are usually contractually obliged to finish a job, and they can be held liable for failure to do so.
  6. They have their own tools.
    Independent contractors will always rent or use their own tools. However, so do many employees in certain trades, like painters and plumbers, so it's best to consider the personal costs of the equipment. If these these tools require a significant investment and expensive maintenance, you're probably working with an independent contractor.
  7. They have to pay for all business and traveling costs.
    Like their tools, independent contractors are responsible for their business and traveling costs, so if you don't foot this bill, you can reasonably assume that you are not working with employees.
  8. They run the chance of making a profit or incurring a loss.
    If the worker carries the risk rather than the employer, the worker is an independent contractor. He or she has the responsibility of balancing equipment costs, delays, operating costs and the like with the salary
    being paid, hoping to come out on top.
  9. Their services are available to the public, and they usually have multiple clients.
    If workers are offering their skills to anyone and everyone, they are probably independent contractors. They are not bound to companies the way employees are. They strive to get as much business as possible, and they do so by taking on as many clients as they can. Because of this, a continued relationship with a single organization, though possible, usually does not exist.
  10. Your company has no control over the contractor's assistants.
    If your company hires, pays or supervises any assistants helping a worker, that worker is an employee. Contractors take care of their own assistants if they use or need them.
  11. Oral and/or written reports are not required.
    Companies only exercise this control over employees. Independent contractors are under no obligation to provide the company with any updates of their progress or anything except the end result the two parties agreed upon.
  12. Their services are not completely integrated into your company.
    Chances are the work performed by an independent contractor will not be critical to your business as a whole. The more crucial their services are, the more likely workers are employees.

Knowing how to distinguish your employees from the independent contractors you hire allows you to maintain the upper hand in worker relationships by knowing where your organization does and does not have control. Plus, this knowledge can help you be completely prepared for your employment-based taxes, so that not even those formidable IRS agents will be able to bring you down.


Hope This Helps


Thank You,

Brian Roth/Operations Manager
503-630-6233 Office
503-867-5355 Cell
503-609-0894 24 Hour Emergency
206-888-7373 Fax

Check our Website at the following: R&R Property Services, Inc.

Our Mission Statement
"Preserve Our
Neighborhoods for Tomorrow"
and by doing so, we maintain the integrity of our
communities.